PPA
Parenting Publications of America harnesses the entrepreneurial power of more than 120 high-quality, successful local parenting magazines. Established in 1988, PPA members are dedicated to promoting positive parenting, connecting active, involved parents to each other and to the services in their communities.
Our readers are a sophisticated, well-educated group of parents, professionals and educators interested in the latest products, activities and services for their children. We have given them the answers to tough questions about safety, crime, child care, education, faith, values, health and family activities. By doing so, we have been able to deliver the family market to advertisers across the country.
We offer national advertisers an opportunity to reach our desirable market through each magazine's well-established, hand-picked and highly effective local distribution network.
In the world of publishing, niche marketing is and continues to gain tremendous popularity. Free controlled publications are highly respectable. Regional parenting publications are right there in the middle of it all--perfectly placed for growth with the "family" seen as a "viable market." In previous economic recessions, regional parenting businesses continued to flourish because it is targeted directly to the buyer and not the masses.
Today, the 120 PPA member publications represent a monthly circulation over 5 million and a readership, based on an independent 1998 study, of close to 11.5 million. That number is growing daily. What these numbers do not represent are the thousands of parents who attend special events in markets and the number of web hits on any given month. So essentially, the members of the PPA are bringing you more than 20 million people who want and need your products. Parenting continues to be a powerful and productive niche for publishers delivering targeted ads and editorial.
Due to the fact that PPA publications are all independently owned and operated there are no flat fees for advertising. All are custom designed; rates are negotiated by SC Media Group and presented to you based on the coverage you desire.
However, the rates are far less than those of the National Publications AND THERE ARE NO ADVERTISING FEES CHARGED TO YOU. Regardless of your choice which may include all publications or targeted parts of the country you will save money with the ability to reach a targeted and niche market.
