NATIONAL DEMOGRAPHICS

Demographic Profile of Our Readers

92% are female

75% are 25-44 years of age

Education

39% have at least a 4-year college degree

20% have a post-graduate degree

Employment & Income

56% work outside their home

Mean household income $ 74,900

Ages of Children

57% have children under 2 years old

48% have children ages 2-4

Shopping Decisions

32% subscribe to the local daily newspaper

81% are primary shoppers for their children

76% are primary shoppers for their household

45% are primary shoppers for their spouse

Loyalty & Dedication

45% spend up to 30 minutes reading each monthly issue

97% say their family/parent publication

is very helpful to their family

14% visit the local family/parent publication’s Website

at least 2-3 times per month

 

Source: 2007 Readex Research Reader Profile Study